Our Capabilities
Full range of communication services,provided by our agency,helps our clients to
adjust to the changing media environment and…
Communication strategy
In the current cluttered media landscape, only the smartest strategies get noticed.We create and execute strategies that would help brands build strong, long-term relationships with consumers.We speak the language tha resonates with our target audience to keep them engaged with the brand, to enhance loyalty and promote advocacy.
The Goal : to achieve your marketing objectives through communication
It includes:
TARGET : identifying and understanding your key audience
MESSAGE : what needs to be said for being heard through the ads noise
MEDIA MIX : using the most appropriate channels to deliver the message
Media planning and buying
Our unique planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly. We create innovative, consistent and scalable buying capabilities and media owner partnerships, delivering a demonstrable uplift in media performance and positive impact on business outcome for our clients.
The Goal: to achieve maximum effect from the advertising campaign
Media planning and buying Services cover the following Media channels:
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TV
Placement on all TV channels in Armenia by GRP’s.
Effective media planning for your brand safety and awareness building.
We are responsible for beach broadcast spot. -
Radio
Placement on most popular radio stations in Armenia by minutes.
We choose the daypart to on radio which much effective than any of TV station on that time. -
Digital
Covering all popular online platforms in Armenia: YouTube, Facebook, Instagram, local websites.
Programmatic is also available for reaching the narrow target.We are able to best reach our target audience
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OOH
Placement on billboards, scrollers, city formats and on other vehicles in Yerevan and other cities, federal highways, which will make your brand awareness best than ever.
Measurements & Analytics
How will you know if your brand communications strategy is successful?
You need to make sure metrics are in place for evaluating your success and ensuring reaching your key objectives,
such as brand awareness or more sales. These successes will be measured differently depending on the channel used.
KPI : identifying your key objectives
TRANSPARANCY : available all campaign parameters such as Reach, SOV, CPM, impressions etc.
EFFICIANCY : help to choose the best channels for your brand growth
Digital marketing
Putting together strategy, technology and content, we’re able to deliver a solution for every brief. We’re constantly looking for new ways to make interacting with a digital ad worth a consumer’s time.We deliver innovative user experiences on digital making your project a success.
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Search Engine Optimization(SEO)
We help to drive the traffic to client’s website by achieving premium ranking in search results valuable keywords. Working with content, we give the website the relevance and impact that search engines – and customers – notice.By constantly innovating, building tools and fresh strategies, we stay ahead of trends and technical updates.
- Trust (people trust Google and the search results seem more reliable than advertising )
- Visibility (there are well over 250 million websites on the web, SEO makes brand stand out)
- Targeted traffic (customers interested in the brand services and products in real time)
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Programmatic Buying
Media Group is the first company in Armenia to adopt programmatic buying technologies. Programmatic technologies unite over 500.000 websites providing the opportunity to target users not only by geo or social –demographic parameters, but also by interests and behavior. With programmatic technologies we switch from quantitative planning to qualitative.
- Budget optimization
- Wide target data (age, sex, interests, behavior, etc.)
- Reporting (more than 20 types of reports)
- Security (brand safety, etc.)
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Video Advertising
The use of both visual effects and sounds is an effective way of gaining a viewers attention. A good video can be the best way to spread a message as users prefer to watch a video rather than read about the brand.
- Quality (focus on real views, not impressions)
- High click-through rate –CTR (video ads are getting three times more clicks on average than other digital ad formats)
- Nonstandard solutions
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Social Media Marketing
Social Medias are all about building relationships. Our social media specialists work in real time, building online communication with customers, engaging them in conversations, converting consumers to brand ambassadors.
- High loyalty (the best online landscape to build and strengthen brand loyalty)
- Viral effect (fast, free and viral spread of information)
- Wide coverage (social networks have the largest audience)
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Display Advertising
Display advertising can help whether the client needs to drive visitors to the website, increase or build awareness, find new customers or bring the lost ones back. We combine high-impact messaging, dynamic creative and targeting tools to reach the target audience at right time and right place.
- High visibility and impact
- Targeting tools (geo, social-demographic, frequency capping)
- Single-platform management (general statistics, over 15 types of reports, campaign-level analytics)
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Pay-per-click(PPC)marketing
Whether the brand aims to build awareness to drive sales, PPC is an effective way to reach the objectives. We develop the most cost-effective ways to help right people meet the brand, always putting clients’ needs first.
- Wide targeting tools
- High conversion rates (users get the most relevant results for what they searched for)
- Tracking and control (every ad, every keyword and every money spent can be tracked)